Topics include:

• Theoretical explorations of personalization,
• Factors for personalization, such as personality,
• Empirical studies showing the effect and influencing factors of personalization in games,
• Development and validation of new and improved models for personalization,
• (Industrial) case studies and examples,
• Success and failure stories of personalization,
• Studies on the return of investment and cost-benefit analyses of personalization,
• Other market- and industry-relevant considerations