Author or Editor, Title, Chapter, and/or pp. Pages, Publisher, Year.

@inbook{mckernan-2005,
  author = {Brian McKernan},
  chapter = {Computer Graphics, Digital Video, and High-Definition Television},
  title = {Digital cinema: the revolution in cinematography, post production and distribution},
  pages = {15--26},
  publisher = {McGraw-Hill},
  address = {New York, NY},
  year = {2005},
  isbn = {0-07-142963-8}
}

BibTex-Attributes:
Must contain: author or editor, title, chapter and/or pages, publisher, year
Can contain: volume or number, series, type, address, edition, month, note, isbn

Annotation: Use inbook for chapters in a book and incollection for articles in a book. You may add an optional note field with DOI information for e-books.