Home / Issues / 5.2008 / Presence in a Three-Dimensional Test Environment: Benefit or Threat to Market Research?
Document Actions

Citation and metadata

Back to the article.

Recommended citation

Alma Berneburg, Presence in a Three-Dimensional Test Environment: Benefit or Threat to Market Research?. JVRB - Journal of Virtual Reality and Broadcasting, 5(2008), no. 1. (urn:nbn:de:0009-6-12901)

Download Citation

Endnote

%0 Journal Article
%T Presence in a Three-Dimensional Test Environment: Benefit or Threat to Market Research?
%A Berneburg, Alma
%J JVRB - Journal of Virtual Reality and Broadcasting
%D 2008
%V 5(2008)
%N 1
%@ 1860-2037
%F berneburg2008
%X In market research, the adoption of interactive virtualreality-techniques could be expected to contain manyadvantages: artificial lab environments could be designedin a more realistic manner and the considerationof “time to the market”-factors could be improved. Onthe other hand, with an increasing degree of presenceand the notional attendance in a simulated test environment,the market research task could fall prey tothe tensing virtual reality adventure.In the following study a 3D-technique is empiricallytested for its usability in market research. It will beshown that the interactive 3D-simulation is not biasedby the immersion it generates and provides considerablybetter test results than 2D-stimuli do.
%L 004
%K 3D user Interfaces
%K Market Research
%K package simulation
%K product simulation
%K test environments
%K virtual reality
%R 10.20385/1860-2037/5.2008.1
%U http://nbn-resolving.de/urn:nbn:de:0009-6-12901
%U http://dx.doi.org/10.20385/1860-2037/5.2008.1
Download

Bibtex

@Article{berneburg2008,
  author = 	"Berneburg, Alma",
  title = 	"Presence in a Three-Dimensional Test Environment: Benefit or Threat to Market Research?",
  journal = 	"JVRB - Journal of Virtual Reality and Broadcasting",
  year = 	"2008",
  volume = 	"5(2008)",
  number = 	"1",
  keywords = 	"3D user Interfaces; Market Research; package simulation; product simulation; test environments; virtual reality",
  abstract = 	"In market research, the adoption of interactive virtualreality-techniques could be expected to contain manyadvantages: artificial lab environments could be designedin a more realistic manner and the considerationof ``time to the market''-factors could be improved. Onthe other hand, with an increasing degree of presenceand the notional attendance in a simulated test environment,the market research task could fall prey tothe tensing virtual reality adventure.In the following study a 3D-technique is empiricallytested for its usability in market research. It will beshown that the interactive 3D-simulation is not biasedby the immersion it generates and provides considerablybetter test results than 2D-stimuli do.",
  issn = 	"1860-2037",
  doi = 	"10.20385/1860-2037/5.2008.1",
  url = 	"http://nbn-resolving.de/urn:nbn:de:0009-6-12901"
}
Download

RIS

TY  - JOUR
AU  - Berneburg, Alma
PY  - 2008
DA  - 2008//
TI  - Presence in a Three-Dimensional Test Environment: Benefit or Threat to Market Research?
JO  - JVRB - Journal of Virtual Reality and Broadcasting
VL  - 5(2008)
IS  - 1
KW  - 3D user Interfaces
KW  - Market Research
KW  - package simulation
KW  - product simulation
KW  - test environments
KW  - virtual reality
AB  - In market research, the adoption of interactive virtualreality-techniques could be expected to contain manyadvantages: artificial lab environments could be designedin a more realistic manner and the considerationof “time to the market”-factors could be improved. Onthe other hand, with an increasing degree of presenceand the notional attendance in a simulated test environment,the market research task could fall prey tothe tensing virtual reality adventure.In the following study a 3D-technique is empiricallytested for its usability in market research. It will beshown that the interactive 3D-simulation is not biasedby the immersion it generates and provides considerablybetter test results than 2D-stimuli do.
SN  - 1860-2037
UR  - http://nbn-resolving.de/urn:nbn:de:0009-6-12901
DO  - 10.20385/1860-2037/5.2008.1
ID  - berneburg2008
ER  -
Download

Wordbib

<?xml version="1.0" encoding="UTF-8"?>
<b:Sources SelectedStyle="" xmlns:b="http://schemas.openxmlformats.org/officeDocument/2006/bibliography"  xmlns="http://schemas.openxmlformats.org/officeDocument/2006/bibliography" >
<b:Source>
<b:Tag>berneburg2008</b:Tag>
<b:SourceType>ArticleInAPeriodical</b:SourceType>
<b:Year>2008</b:Year>
<b:PeriodicalTitle>JVRB - Journal of Virtual Reality and Broadcasting</b:PeriodicalTitle>
<b:Volume>5(2008)</b:Volume>
<b:Issue>1</b:Issue>
<b:Url>http://nbn-resolving.de/urn:nbn:de:0009-6-12901</b:Url>
<b:Url>http://dx.doi.org/10.20385/1860-2037/5.2008.1</b:Url>
<b:Author>
<b:Author><b:NameList>
<b:Person><b:Last>Berneburg</b:Last><b:First>Alma</b:First></b:Person>
</b:NameList></b:Author>
</b:Author>
<b:Title>Presence in a Three-Dimensional Test Environment: Benefit or Threat to Market Research?</b:Title>
<b:Comments>In market research, the adoption of interactive virtualreality-techniques could be expected to contain manyadvantages: artificial lab environments could be designedin a more realistic manner and the considerationof “time to the market”-factors could be improved. Onthe other hand, with an increasing degree of presenceand the notional attendance in a simulated test environment,the market research task could fall prey tothe tensing virtual reality adventure.In the following study a 3D-technique is empiricallytested for its usability in market research. It will beshown that the interactive 3D-simulation is not biasedby the immersion it generates and provides considerablybetter test results than 2D-stimuli do.</b:Comments>
</b:Source>
</b:Sources>
Download

ISI

PT Journal
AU Berneburg, A
TI Presence in a Three-Dimensional Test Environment: Benefit or Threat to Market Research?
SO JVRB - Journal of Virtual Reality and Broadcasting
PY 2008
VL 5(2008)
IS 1
DI 10.20385/1860-2037/5.2008.1
DE 3D user Interfaces; Market Research; package simulation; product simulation; test environments; virtual reality
AB In market research, the adoption of interactive virtualreality-techniques could be expected to contain manyadvantages: artificial lab environments could be designedin a more realistic manner and the considerationof “time to the market”-factors could be improved. Onthe other hand, with an increasing degree of presenceand the notional attendance in a simulated test environment,the market research task could fall prey tothe tensing virtual reality adventure.In the following study a 3D-technique is empiricallytested for its usability in market research. It will beshown that the interactive 3D-simulation is not biasedby the immersion it generates and provides considerablybetter test results than 2D-stimuli do.
ER
Download

Mods

<mods>
  <titleInfo>
    <title>Presence in a Three-Dimensional Test Environment: Benefit or Threat to Market Research?</title>
  </titleInfo>
  <name type="personal">
    <namePart type="family">Berneburg</namePart>
    <namePart type="given">Alma</namePart>
  </name>
  <abstract>In market research, the adoption of interactive virtual
reality-techniques could be expected to contain many
advantages: artificial lab environments could be designed
in a more realistic manner and the consideration
of “time to the market”-factors could be improved. On
the other hand, with an increasing degree of presence
and the notional attendance in a simulated test environment,
the market research task could fall prey to
the tensing virtual reality adventure.
In the following study a 3D-technique is empirically
tested for its usability in market research. It will be
shown that the interactive 3D-simulation is not biased
by the immersion it generates and provides considerably
better test results than 2D-stimuli do.</abstract>
  <subject>
    <topic>3D user Interfaces</topic>
    <topic>Market Research</topic>
    <topic>package simulation</topic>
    <topic>product simulation</topic>
    <topic>test environments</topic>
    <topic>virtual reality</topic>
  </subject>
  <classification authority="ddc">004</classification>
  <relatedItem type="host">
    <genre authority="marcgt">periodical</genre>
    <genre>academic journal</genre>
    <titleInfo>
      <title>JVRB - Journal of Virtual Reality and Broadcasting</title>
    </titleInfo>
    <part>
      <detail type="volume">
        <number>5(2008)</number>
      </detail>
      <detail type="issue">
        <number>1</number>
      </detail>
      <date>2008</date>
    </part>
  </relatedItem>
  <identifier type="issn">1860-2037</identifier>
  <identifier type="urn">urn:nbn:de:0009-6-12901</identifier>
  <identifier type="doi">10.20385/1860-2037/5.2008.1</identifier>
  <identifier type="uri">http://nbn-resolving.de/urn:nbn:de:0009-6-12901</identifier>
  <identifier type="citekey">berneburg2008</identifier>
</mods>
Download

Full Metadata

Bibliographic Citation JVRB, 5(2008), no. 1.
Title

Presence in a Three-Dimensional Test Environment: Benefit or Threat to Market Research? (eng)
Author Alma Berneburg
Language eng
Abstract In market research, the adoption of interactive virtual reality-techniques could be expected to contain many advantages: artificial lab environments could be designed in a more realistic manner and the consideration of “time to the market”-factors could be improved. On the other hand, with an increasing degree of presence and the notional attendance in a simulated test environment, the market research task could fall prey to the tensing virtual reality adventure. In the following study a 3D-technique is empirically tested for its usability in market research. It will be shown that the interactive 3D-simulation is not biased by the immersion it generates and provides considerably better test results than 2D-stimuli do.
Subject 3D user Interfaces, Market Research, package simulation, product simulation, test environments, virtual reality
Classified Subjects
swd
  • 4037630-8, Market Research
  • 4399931-1, Virtual Reality
DDC 004
Rights DPPL
URN: urn:nbn:de:0009-6-12901
DOI https://doi.org/10.20385/1860-2037/5.2008.1